Three Holocaust survivors talk about their experiences in concentration camps, including Harry Weiss who wears the number “89444” that the Nazis tattooed on him 65 years ago. Weiss is the father of director Allen Weiss who helmed and conceived of this PSA in which descendants of survivors also appear–including Allen Weiss himself and his two daughters.
Credits
Agency: Brackish Films, Raleigh, N.C. Allen Weiss, creative director/copywriter/art director Production Company: Bracker Communications Allen Weiss, director/executive producer Trailblazer Studio, Raleigh Garye Costner, DP Editorial: Serious Robots Joe Wilson, editor Postproduction: Serious Robots Joe Wilson, colorist Sound Design: Peppered Sounds, Austin, Tex.
Screenwork Type:Best Work
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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