Mark Zibert of Sons and Daughters directed this spot for TBWA Toronto in which a man performs mundane daily activities within the confines of a treadmill wheel, akin to being trapped like a caged hamster. He sets himself free, though, when he gets behind the wheel of a Nissan Sentra.
Credits
Production Company: Sons and Daughters Mark Zibert, director; Liane Thomas, exec producer; Rob Allan, line producer; Chris Mably, DP. Editorial: Rooster, Toronto Mick Griffin, editor. Music: Vapor Music Joey Serlin. (“Do The Milkshake” performed by Oblivians)
Screenwork Type:Best Work
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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