A snapshot of a couple standing on a bridge turns out to be a threeshot as a digital camera viewfinder reveals that a third subject flew past the lens in a split second. The spec spot’s payoff is the ultimate sneaker product shot.
Credits
Production Company: Spoon Films Rob Luehrs, director; David Wolfson, producer; Vance Burberry, DP Editorial: Outside Editorial Scott Gibney, editor; Samuel Barden, assistant editor; Mark Lasko, producer Postproduction: Outside Editorial Steve Mottershead, Flame artist/colorist Sound Design: Amber (Heavenly) Music Bill Chesley, sound designer Audio: Outside Editorial Eric Thompson, mixer
Screenwork Type:Best Work
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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