Erich Joiner from Tool of North America directed this trailer in which a battle between two action-figure wielding boys escalates to two teenagers with slingshots, gunfire from soldiers, military artillery and then combat between a military copter and fighter jet. Robert Richardson, ASC, shot the trailer, which was conceived by a team from agency RPA.
Credits
Agency: Rubin Postaer & Associates David Smith, chief creative officer; Scott McDonald, creative director; Laura Hauseman, art director; Tom Hamling, copywriter; Gary Paticoff, executive producer; Selena Pizarro, sr. producer
Production Company: Tool of North America Erich Joiner, director; Robert Richardson, DP; Brian Latt, exec producer; Dustin Callif, digital exec producer; Joby Ochsner, line producer; Jeffrey Beecroft, production designer; Al DiSarro, special effects supervisor.
Editorial: Lost Planet Hank Corwin, editor; Gary Ward, exec producer. Postproduction: Company 3 Los Angeles Stefan Sonnenfeld, colorist; Rhubie Jovanov, telecine exec producer. Music: inthegroovemusic LLC Glorious Monster, Daniel Burke, Brian Casey, composers/arrangers; Melissa Vickerman, music supervisor Audio: RavensWork Robert Feist, audio post mixer; Ashley Bartell, exec producer
Screenwork Type:Best Work
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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