Creative director Peter Rab�t of agency Munn Rab�t, New York, directed this spot in which nine-year-old Heather McNamara tells us of her live-saving surgery performed at New York-Presbyterian Hospital. The moving black-and-white real person monologue was edited by Antoine Mills of wild(child). Production house was Lost Highway Films.
Agency: Munn Rabot Peter Rab�t, John Stingley, creative directors; Orson Munn, CEO;
CEO; Kim Brower, art director; Rachel Manis, producer. Production Company: Lost Highway Films Peter Rab�t, director; Marc Rosenberg, exec producer; Maryse Alberti, DP; Nicole Rodan, producer; Natalie Warkenthien, production manager. Editorial: wild(child) post Antoine Mills, editor; Liz Ludden, producer; Greg Rubin, Smoke artist; Dan Nasser, Andrew Hale, assistant editors. Postproduction: Company 3 New York Victor Mulholland, colorist.
Top Spot of the Week: Frédéric Planchon Directs “Play Has No Limits” For Sony PlayStation, adam&eveDDB
Directed by Frédéric Planchon of Academy Films for agency adam&eveDDB, this spot from Sony Interactive Entertainment for the PlayStation brand shows how much fun life can be when we take play seriously. The film takes you through an ordinary city as it transforms into play. From dustbins turning into basketball hoops and staircases converting into slides, PlayStation shows you that play is everywhere and in everything.
The action spotlights the joy and elation everyone can experience when they welcome PlayStation and a world of play into their lives.
Titled “PS5 | Play Has No Limits,” this film spotlights the joy and elation one can experience when they welcome PlayStation and a world of play into their life.
Framestore served as VFX/post studio.
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