A hamster on a treadmill powers an energy efficient lightbulb, illuminating a room, while a nearby muscle man pumping away on an exercise cycle can get barely a flicker out of a conventional bulb in this offbeat yet eloquent pitch for energy conservation.
Credits
Agency: R&R Partners Daniel Russ, executive creative director; Ron Lopez, creative director; Jason Luery, Chris Hagan, copywriters; Diane Vafi, Mark Naperstek, art directors; Don Turley, executive producer; Kelly Thompson, producer. Editorial: Optimus Shira Ankori, editor; Therese Hunsberger, executive producer. Postproduction: Company 3 Los Angeles Steve Rodriguez, colorist. Vendetta Post, Santa Monica. Pete Mayor, online/visual effects artist; Sandy Beladino, executive producer. Sound Design: Elias Arts Dean Hovey, head of sound design; Ann Haugen, executive producer. Audio: POP Sound Mitch Dorf, mixer.
Screenwork Type:Best Work
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
Read MoreMySHOOT Profiles
Add A Comment