Looking to give the illusion that his car dealership is as well stocked as National City Miles of Cars, a quirky entrepreneur holds up several rear-view miorrs and moves them about to “multiply” the limited number of vehicles on his small lot. So much for keeping up with the competition.
Credits
Agency: NYCA Michael Mark, creative director; Dave Huerta, Travis Graham, associate creative directors; John Benedict, copywriter; Ian Jensen, art director; Annie Pearson, producer. Production Company: Attack Ads, Inc. Chad Einbinder, director; Jeff Venditti, DP Editorial: FilmCore Editorial Santa Monica Adam Svatek, editor
Screenwork Type:Best Work
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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