Harold Einstein of Station Film directed this spot for DDB New York in which a mailroom employee makes his office rounds, introducing us to one incompetent corporate exec after another who’s making big bucks. His remedy is to play the new lotto game Jumbo Bucks.
Credits
Agency: DDB New York Lee Garfinkel, chairman/chief creative officer; John Russo, executive creative director/copywriter; Rich Sharp, group creative director/art director; Bob Nelson, director of broadcast production; Walter Brindak, executive producer. Production Company: Station Film Harold Einstein, director; Adam Kimmel, DP; Thomas Rossano, executive producer; Eric Liney, producer.
Screenwork Type:Best Work
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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