Frank Devos of Caviar directed this online :45 in which the language barrier yields good humor on behalf of a worthy Belgian charity. Agency Duval Guillaume conceptualized the ad in which little people keychains are construed literally as being something quite different by a truck driver who picks up a hitchhiker.
Credits
Production Company: caviar Frank Devos, director; Kato Maes, executive producer; Ilse Joye, Datia Renson, producers; Danny Elsen, DP. Editorial: caviar Dieter Diependaele, editor. Postproduction: caviar Koen Timmerman, online editor/colorist.
Screenwork Type:Best Work
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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