Mike Ciacciarelli and Donnie Bauer of Optimus directed this spot in which the logo for Chicago’s Museum of Science+Industry opens up to reveal old worlds, new frontiers and interactive exhibits. Combining different production disciplines, the commercial was conceived by Hoffman York, and debuted in Chicago during the telecast of the Winter Olympics’ opening ceremony.
Agency: Hoffman York Tony Bonilla, VP/creative director; Eric Oken, creative director; Steve Ross, producer; Mike Smith, sr. VP client services. Production Company: ONE at Optimus,Optimus John Noble, exec producer; Joe Tipre, production manager; Fred Miller, DP; Sarah Slevin, production coordinator.,Donnie Bauer, Mike Ciacciarelli, directors Postproduction: Optimus Donnie Bauer, editor; Brian Hrastar, sr. producer; Logan Hall, assistant editor; Mark Walczak, CGI modeling/rigging/water simulation; Marko Markewycz, Paul Roskes, rotoscoping; Glen Noren, Cory Davis, online. Music: What the Hale Productions Ken Hale, composer Audio: Optimus Joel Anderson, sound engineer; Marina Bacci, audio assistant.
The Docter Twins Direct Part 2 Of FactSets’ “Not Just The Facts” Comedy Campaign From VSA Partners
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its โNot Just the Factsโ campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSetโs personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spotsโa combination of :30s, :15s, :06s and nine โshortsโโacross multiple channels including digital, streaming and CTV.
This :30, โDinos,โ has an office workerโs relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angelesโbased Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More