Mike Ciacciarelli and Donnie Bauer of Optimus directed this spot in which the logo for Chicago’s Museum of Science+Industry opens up to reveal old worlds, new frontiers and interactive exhibits. Combining different production disciplines, the commercial was conceived by Hoffman York, and debuted in Chicago during the telecast of the Winter Olympics’ opening ceremony.
Agency: Hoffman York Tony Bonilla, VP/creative director; Eric Oken, creative director; Steve Ross, producer; Mike Smith, sr. VP client services. Production Company: ONE at Optimus,Optimus John Noble, exec producer; Joe Tipre, production manager; Fred Miller, DP; Sarah Slevin, production coordinator.,Donnie Bauer, Mike Ciacciarelli, directors Postproduction: Optimus Donnie Bauer, editor; Brian Hrastar, sr. producer; Logan Hall, assistant editor; Mark Walczak, CGI modeling/rigging/water simulation; Marko Markewycz, Paul Roskes, rotoscoping; Glen Noren, Cory Davis, online. Music: What the Hale Productions Ken Hale, composer Audio: Optimus Joel Anderson, sound engineer; Marina Bacci, audio assistant.
The Best Work You May Never See: Steve Rogers Directs Christmas Spot For Telstra Starring A Singing Donkey
Directed by Steve Rogers via production house Revolver, this 90-second Christmas film for Aussie telecommunications company Telstra--created by agency Bear Meets Eagle On Fire in tandem with +61--tells the story of an accidental singing superstar, Little Donkey, who goes on a whirlwind tour across the world. But eventually stardom isn't all it's cracked up to be as Little Donkey misses its family at holiday time.
โWe wanted to tell a Christmas story without falling into the holiday cliches. Hopefully the heart of this rings true and people get a bit of giggle along the way,โ said Micah Walker, chief creative officer at Bear Meets Eagle On Fire.
Blake Crosbie, managing director of +61, said, โItโs a charming story that is so true of Christmas and so naturally adds to our brand idea โWherever We Goโ.โ
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