Mike Ciacciarelli and Donnie Bauer of Optimus directed this spot in which the logo for Chicago’s Museum of Science+Industry opens up to reveal old worlds, new frontiers and interactive exhibits. Combining different production disciplines, the commercial was conceived by Hoffman York, and debuted in Chicago during the telecast of the Winter Olympics’ opening ceremony.
Credits
Agency: Hoffman York Tony Bonilla, VP/creative director; Eric Oken, creative director; Steve Ross, producer; Mike Smith, sr. VP client services. Production Company: ONE at Optimus,Optimus John Noble, exec producer; Joe Tipre, production manager; Fred Miller, DP; Sarah Slevin, production coordinator.,Donnie Bauer, Mike Ciacciarelli, directors Postproduction: Optimus Donnie Bauer, editor; Brian Hrastar, sr. producer; Logan Hall, assistant editor; Mark Walczak, CGI modeling/rigging/water simulation; Marko Markewycz, Paul Roskes, rotoscoping; Glen Noren, Cory Davis, online. Music: What the Hale Productions Ken Hale, composer Audio: Optimus Joel Anderson, sound engineer; Marina Bacci, audio assistant.
Screenwork Type:Best Work
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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