Mike Ciacciarelli and Donnie Bauer of Optimus directed this spot in which the logo for Chicago’s Museum of Science+Industry opens up to reveal old worlds, new frontiers and interactive exhibits. Combining different production disciplines, the commercial was conceived by Hoffman York, and debuted in Chicago during the telecast of the Winter Olympics’ opening ceremony.
CreditsAgency: Hoffman York Tony Bonilla, VP/creative director; Eric Oken, creative director; Steve Ross, producer; Mike Smith, sr. VP client services. Production Company: ONE at Optimus,Optimus John Noble, exec producer; Joe Tipre, production manager; Fred Miller, DP; Sarah Slevin, production coordinator.,Donnie Bauer, Mike Ciacciarelli, directors Postproduction: Optimus Donnie Bauer, editor; Brian Hrastar, sr. producer; Logan Hall, assistant editor; Mark Walczak, CGI modeling/rigging/water simulation; Marko Markewycz, Paul Roskes, rotoscoping; Glen Noren, Cory Davis, online. Music: What the Hale Productions Ken Hale, composer Audio: Optimus Joel Anderson, sound engineer; Marina Bacci, audio assistant.
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More