This spot takes us to the backseat of a taxi where we see a procession of passengers in various states of inebriation, acting foolishly. But their behavior is put into sobering perspective when a super appears which reads, “The real idiots drive themselves home.”
Credits
Agency: JWT | London Hugh Todd, Adam Scholes, creatives; Katie Keith, producer. Production Company: Hungry Man, Inc Tony Barry, director; Jacob Madsen, producer; Magni Agusstson, DP. Editorial: Whitehouse Post Productions, London Sam Gunn, editor Postproduction: THE MILL, London Paul Harrison, colorist Music: Amber (Heavenly) Music Audio: 750mph Jo Marsden, mixer
Screenwork Type:Best Work
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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