Joachim Back of The Partners’ Film Company directed this offbeat comedy spot for Mr. Sub out of Toronto ad agency Zig in which a man who’s stolen a microwave oven runs from the police as he pitches the tasty virtues of Mr. Sub sandwiches, including five kinds of bread that are baked fresh daily. While he confesses to making some bad decisions in his life, the man declares that there’s no way to make a bad choice at Mr. Sub.
Credits
Agency: zig, Toronto Martin Beauvais, creative director; Michael Clowater, associate creative director/writer; Niall Kelly, art director; Christian Mathieu, managing director; Leslie Hunter, team leader; Anna Tricinci, producer.
Screenwork Type:Best Work
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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