An elderly woman grabs a Mr. Sub’s sandwich from a young man and lays down in front of him. She then says that the man is hurting her and asks bystanders for help as she takes a bite out of the sandwich. A super then appears which reads, “So delicious, they make good people do bad things.”
Credits
Agency: zig, Toronto Martin Beauvais, creative director; Mark Puchala, art director; Michael Clowater, copywriter; Anna Tricini, producer; Christian Mathieu, team coach; Leslie Hunter, team leader. Production Company: Soft Citizen, Toronto The Perlorian Brothers, directors (repped stateside by Furlined, Santa Monica); Link York, executive producer; Tuula Hopp, producer; Tico Poulakakis, DP. Editorial: School Editing Chris van Dyke, editor. Postproduction: Notch Billy Ferwerda, colorist. Audio: The EggPlant John Obercian, composer; Rocco Gagliese, producer/sound designer; Nathan Hardy, mixer.
Screenwork Type:Best Work
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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