Lena Beug directed this video which shows a man drive up to a dull, boring cookie cutter apartment building and get out of his car only to realize he lives a few doors down, at an identical looking, drab, nondescript building. But a MoMA exhibit proves residential life doesn’t have to be this way. Agency is Wieden+Kennedy, New York.
Credits
Agency: Wieden+Kennedy | New York. Nick Setounski, producer; Ian Reichenthal, Scott Vitrone, executive creative directors; John Parker, Sean McLaughlin, creative directors.
Production Company: Moxie Pictures Lena Beug, director; Karol Zeno, exec producer; Kip Bogdahn, DP.
Editorial: Whitehouse Post Productions, New York Adam Robinson, editor; Melanie Klein, post producer.
Screenwork Type:Best Work
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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