Filip Engstrom directed this spot for BBDO Toronto in which a bustling city is inhabited with invisible people. Finally, though, two folks materialize–as soon as they hop into their Mitsubishi Outlander. Visual effects studio on the job was The Mill N.Y.
Credits
Agency: BBDO Toronto Carlos Moreno, Peter Ignazi, creative directors; Craig Mcintosh, copywriter; Jaimes Zentil, art director; Dena Thompson, producer. Visual Effects: The Mill, New York Camila DeBiaggi, producer; Yann Mabile, shoot supervisor/lead 3D artist; Naomi Anderlini, Flame artist; Alex Lovejoy, additional Flame; Keith Sullivan, Flame assistant; Albert Cook, Melissa Graff, Anu Nagaraj, Combustion/Flame assistants; Alexander Horton, Jasmine Katatikarn, Jeffrey Dates, Bill Dorais, Andres Eguiguren, Christopher Bott, Michael Panov, Andrew Proctor, Robert Petrie, Emily Meger, Alek Vacura, 3D artists; Jamie Wilkinson, colorist. Music: Pirate New York
Screenwork Type:Best Work
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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