A mundane slice of life takes an absurd twist when a man, after having returned a bottle of juice to the refrigerator, closes the fridge door, revealing another guy in a wolf costume standing next to him in the kitchen. The “wolf” blares an airhorn, which serves as a reminder that it’s not too early to 2007-’08 season tickets for the Timberwolves.
Agency: Martin / Williams Advertising Tom Moudry, chief creative officer; Randy Tatum, Steve Casey, creative directors; Chris Gault, copywriter; Craig Ferrence, art director; Sean Healey, producer; Jennifer Cadwell, assistant producer. Production Company: Salvation Walter Pitt, director; Amy Brewster, producer; Mike Welckle, DP. Editorial: Martin / Williams Advertising Todd Johnson, editor; Ben Hall, graphics; Mikey Centrella, producer. Postproduction: Pixel Farm Dave Sweet, colorist.
The Best Work You May Never See: Steve Rogers Directs Christmas Spot For Telstra Starring A Singing Donkey
Directed by Steve Rogers via production house Revolver, this 90-second Christmas film for Aussie telecommunications company Telstra--created by agency Bear Meets Eagle On Fire in tandem with +61--tells the story of an accidental singing superstar, Little Donkey, who goes on a whirlwind tour across the world. But eventually stardom isn't all it's cracked up to be as Little Donkey misses its family at holiday time.
“We wanted to tell a Christmas story without falling into the holiday cliches. Hopefully the heart of this rings true and people get a bit of giggle along the way,” said Micah Walker, chief creative officer at Bear Meets Eagle On Fire.
Blake Crosbie, managing director of +61, said, “It’s a charming story that is so true of Christmas and so naturally adds to our brand idea ‘Wherever We Go’.”
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