A mundane slice of life takes an absurd twist when a man, after having returned a bottle of juice to the refrigerator, closes the fridge door, revealing another guy in a wolf costume standing next to him in the kitchen. The “wolf” blares an airhorn, which serves as a reminder that it’s not too early to 2007-’08 season tickets for the Timberwolves.
Agency: Martin / Williams Advertising Tom Moudry, chief creative officer; Randy Tatum, Steve Casey, creative directors; Chris Gault, copywriter; Craig Ferrence, art director; Sean Healey, producer; Jennifer Cadwell, assistant producer. Production Company: Salvation Walter Pitt, director; Amy Brewster, producer; Mike Welckle, DP. Editorial: Martin / Williams Advertising Todd Johnson, editor; Ben Hall, graphics; Mikey Centrella, producer. Postproduction: Pixel Farm Dave Sweet, colorist.
The Docter Twins Direct Part 2 Of FactSets’ “Not Just The Facts” Comedy Campaign From VSA Partners
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More