A man makes like a beaver, paddling across a lake with wooden branch in mouth to contribute to the building of a dam. A voiceover explains that last year the Minnesota Lottery gave nearly $50 million to the einvoroment. So when you play, it’s like you’re helping nature.”
CreditsAgency: Colle+McVoy Mike Fetrow, creative director; Dave Keepper, creative group head; Nina Orezzoli, art director; Eric Husband, copywriter; Kris Wong Barrie, Ramon Nunez, producers; Kelly Kytola, assistant producer. Production Company: Backyard Kevin Smith, director; Peter Steinzeig, executive prdoucre; Randy Arnold, DP. Drive Thru, Minneapolis. Mark Setterholm, executive producer; Julie Hartley, producer. Editorial: Drive Thru Brody Howard, editor. Postproduction: Pixel Corps Kurt Angel, online editor. Crash & Sue's, Minneapolis. Josh Allard, colorist. Audio: Modern Music & Sound Rick Meyer, Brian Hanna, audio mixers/sound designers.
Top Spot of the Week: iPhone 16, Director David Shane “Write Smarter” With Apple Intelligence
Created by Apple’s in-house agency and directed by David Shane of production company O Positive, this commercial is one of two which continues the Apple Intelligence campaign for the iPhone 16.
Apple Intelligence is the personal intelligence system that can make users look, feel and be smarter. In the case of this “Write smarter” ad, we meet an office worker who leverages Apple Intelligence on his iPhone 16 Pro to dramatically improve his barely literate email to one that is professional, concise and has a measure of eloquence--much to the surprise and amazement of his boss.
This slice of office life highlights the value of key Apple Intelligence upgrades, including Writing Tools which work wonders with the quality of how one communicates and connects with others.
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