A man makes like a beaver, paddling across a lake with wooden branch in mouth to contribute to the building of a dam. A voiceover explains that last year the Minnesota Lottery gave nearly $50 million to the einvoroment. So when you play, it’s like you’re helping nature.”
Credits
Agency: Colle+McVoy Mike Fetrow, creative director; Dave Keepper, creative group head; Nina Orezzoli, art director; Eric Husband, copywriter; Kris Wong Barrie, Ramon Nunez, producers; Kelly Kytola, assistant producer. Production Company: Backyard Kevin Smith, director; Peter Steinzeig, executive prdoucre; Randy Arnold, DP. Drive Thru, Minneapolis. Mark Setterholm, executive producer; Julie Hartley, producer. Editorial: Drive Thru Brody Howard, editor. Postproduction: Pixel Corps Kurt Angel, online editor. Crash & Sue’s, Minneapolis. Josh Allard, colorist. Audio: Modern Music & Sound Rick Meyer, Brian Hanna, audio mixers/sound designers.
Screenwork Type:Best Work
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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