Cramer-Krasselt, Milwaukee, conceived this forboding spot which shows a woman walking through a dark alley at night–only for nothing bad to happen, underscoring the decrease in crime in Milwaukee. “In some jobs, success is measured by what doesn’t happen,” relates this pro-bono PSA which promotes community involvement and police recruiting efforts.
Credits
Agency: Cramer-Krasselt/Milwaukee Chris Jacobs, executive creative director; Chris Buhrman, creative director; Todd Stone, Brian Ganther, creative directors/copywriters; Mike Fazende, creative director/art director; Shawn Holpfer, Jim Root, Brian Steinseifer, art directors; Jason Ziehm, copywriter; Timm Gable, producer.
Screenwork Type:Best Work
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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