Household objects gently float about a stylishly adorned home from one room to the next. A super appears over a black backdrop wich reads, “Suspends the laws of gravity” and we cut back to a lingerie-clad beauty making her way through a room. Prominent in her attire is an uplifting Mey bra.
Credits
Agency: Jung v. Matt Thim Wagner, creative director; Joe Marie Farwic, copywriter; Lars Wiepking, producer. Production Company: caviar Thorsten Herken, director; Sebastian Pfafenbichler, DP. Salt, Berlin Angelika Esslinger, executive producer Editorial: NHB Pictures, Hamburg Steven Wilhelm, editor Visual Effects: NHB Pictures, Hamburg
Screenwork Type:Best Work
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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