A fire red Mazda 3 hatchback eludes a brigade of women and men in skintight white suits who are painting every inch of their city white. The Mazda 3 eludes hoses firing white paint at it like mortar shells, even an aerial drop from a cargo plane. Finally, though, the hatchback is cornered and sprayed white only to drive away leaving everything in its wake–the men and women, the roadways and the city itself–a bright red.
Credits
Production Company: RSA Films Carl Erik Rinsch, director; Marjie Abrahams, executive producer; Linda Masse, producer; Claudio Miranda, DP. Editorial: Digital Domain, Inc. Russ Glasgow, editor Postproduction: Company 3 Los Angeles Stefan Sonnenfeld, colorist Visual Effects: Digital Domain, Inc. Ed Ulbrich, president of commercials/executive producer; Jay Barton, VFX supervisor; Greg Teegarden, CG supervisor; Chris Fieldhouse, VFX producer; David Rosenbaum, pre-vis artist; Rob Trent, Andrew Eksner, Dave Stern, Flame artists; Kevin Ellis, online Flame artist; Rafael F. Colon, Krista Benson, Rachel D. Keyte, Nuke compositors; Chris Romano, James Atkinson, Matthew Bell, Ron Herbst, Charles Paek, Tim Nassauer, Brian White, Anthony Ramirez, Lee Carlton, David Chan, digital artists; Dan Thron, matte painter; Hilery Johnson Copeland, Rob Liscombe, Eddie Gutierrez, roto artists; Scott M. Edelstein, on set tracker; Montu Jariwala, Som Shankar, integration trackers; Stephanie Escobar, VFX coordinato
Screenwork Type:Best Work
O2 and VCCP’s faith Agency Scam The Scammers With AI Granny
With one in five Brits (22%) experiencing a fraud attempt every single week, telecommunications company O2 and VCCP London’s AI creative agency faith have launched what's billed as a first-of-its-kind campaign to fight back against scammers.
At the heart of the campaign is Daisy, a lifelike, state-of-the-art, Conversational AI character designed to speak with scammers and keep them on the phone for as long as possible so they have less time to try and scam real people.
The newest member of O2’s fraud prevention team, Daisy was created using a range of cutting-edge AI technology and is indistinguishable from a real person. Based on a real-life relative of a VCCP employee to ensure total believability, Daisy was built to play on scammers’ own stereotypical views that older people are easier targets for scams. While anyone can be a victim of a scam, criminal fraud gangs often target the elderly, so by leaning into scammers’ own biases, Daisy became the perfect scambaiter.
Phoney fraudsters--including many posing as some of the UK’s most trusted businesses--thought they’d got their hands on an easy target, but Daisy has been beating them at their own horrible game, answering scam calls and wasting scammers calls as part of an awareness campaign which exposes fraudsters tricks and tactics and offers top tips on how to avoid scammers.
Daisy is able to interact in real-time ensuring no suspicions are raised on the other end of the line, and has worked 24/7, and over the course of many hours of scam calls she’s told meandering stories of her family, talked at length about her passion for knitting and provided false personal information including made-up bank details.
O2 and faith worked with leading U.K. scambaiter Jim... Read More
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