A fire red Mazda 3 hatchback eludes a brigade of women and men in skintight white suits who are painting every inch of their city white. The Mazda 3 eludes hoses firing white paint at it like mortar shells, even an aerial drop from a cargo plane. Finally, though, the hatchback is cornered and sprayed white only to drive away leaving everything in its wake–the men and women, the roadways and the city itself–a bright red.
Production Company: RSA Films Carl Erik Rinsch, director; Marjie Abrahams, executive producer; Linda Masse, producer; Claudio Miranda, DP. Editorial: Digital Domain, Inc. Russ Glasgow, editor Postproduction: Company 3 Los Angeles Stefan Sonnenfeld, colorist Visual Effects: Digital Domain, Inc. Ed Ulbrich, president of commercials/executive producer; Jay Barton, VFX supervisor; Greg Teegarden, CG supervisor; Chris Fieldhouse, VFX producer; David Rosenbaum, pre-vis artist; Rob Trent, Andrew Eksner, Dave Stern, Flame artists; Kevin Ellis, online Flame artist; Rafael F. Colon, Krista Benson, Rachel D. Keyte, Nuke compositors; Chris Romano, James Atkinson, Matthew Bell, Ron Herbst, Charles Paek, Tim Nassauer, Brian White, Anthony Ramirez, Lee Carlton, David Chan, digital artists; Dan Thron, matte painter; Hilery Johnson Copeland, Rob Liscombe, Eddie Gutierrez, roto artists; Scott M. Edelstein, on set tracker; Montu Jariwala, Som Shankar, integration trackers; Stephanie Escobar, VFX coordinato
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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