Different hiding places are shown to us from the perspective of a 10-year-old child who has to hide from his angry father. Supered mesages read, “Child abuse. You can ignore it. You can deny it. But you can’t hide from it.”
Credits
Agency: Hill Holliday Kevin Moehlenkamp, executive creative director; Doug Gould, creative director/art director; Ernie Schenck, creative director/writer. Production Company: Accomplice, Boston Joel Walker (Hill Holliday staffer), director Editorial: Bubble Joel Walker, editor. Postproduction: The Mill, New York Fergus McCall, colorist. Audio: Soundtrack Recording Group Brian Heidebrecht, mixer.
Screenwork Type:Best Work
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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