A woman holds her breath during her morning commute–except for when she’s in her car with the windows rolled up–in this strangely humorous spot addressing a serious topic, the debilitating air pollution in Arizona’s Maricopa County. The PSA was directed by the duo known as Peter Martin of production house harvest for Phoenix ad agency Riester.
Credits
Agency: Riester Tom Ortega, executive creative director; Ben Dveirin, associate creative director; Troy Pottgen, senior copywriter; Linda Hart, producer. Production Company: harvest Peter Martin (Peter Livolsi, Martin Dix), directors; Bonnie Goldfarb, Scott Howard, executive producers; Rob Sexton, head of production; Denise Hagerman, producer; Eric West, DP. Editorial: Blade, Phoenix Mark Trengove, editor; Louise Parker, producer. Audio: audioEngine|West Bob Giammarco, mixer.
Screenwork Type:Best Work
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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