A woman’s morning commute is indeed challenging as whenever she is outdoors she holds her breath for fear of breathing in the rampant air pollution in the Arizona community of Maricopa County. While the spot scenario plays as comedic, it addresses a serious issue. The Peter Martin duo of harvest directed the piece for Phoenix ad agency Riester.
Agency: Riester Tom Ortega, executive creative director; Ben Dveirin, associate creative director; Troy Pottgen, senior copywriter; Linda Hart, producer. Production Company: harvest Peter Martin (Peter Livolsi, Martin Dix), director; Bonnie Goldfarb, Scott Howard, executive producers; Rob Sexton, head of production; Denise Hagerman, producer; Eric West, DP. Editorial: Blade, Phoenix Mark Trengove, editor; Louis Parker, producer. Audio: audioEngine Phoenix Bob Giammarco, mixer
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Councilโs partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this โItโs Gotta Be Youโ PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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