Manix condoms become widely used, to the point where people are enjoying sex and not reproducing, translating into the end of humanity as we know it.
Credits
Agency: CLM BBDO, Paris Gilles Fichteberg, Jean-Francois Sacco, creative directors; Alexis Benoit, copywriter; Aurelie Marcellak, art director; Valentine Bounaud, producer. Production Company: Wanda Productions, Paris Wilfrid Brimo, director (repped stateside by Crossroads Films, bicoastal and Chicago); Claude Fayolle, Jean Luc Bergeron, producers; Yves Kohen, DP. Editorial: Wanda Productions, Paris Linda Attab, editor Sound Design: Wanda Productions, Paris Raphael Fruchard, sound designer
Screenwork Type:Best Work
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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