A good teacher turns “bad” to help an seriously ill lad’s wish of becoming a super hero come true. The result is TV news coverage of the child saving the city from our super villain teacher.
Credits
Agency: The Kaplan Thaler Group John Murphy, creative director/copywriter; Simon Hunt, creative director/art director; Tim LeGallo, producer; Gerry Killeen, director of creative services; Lisa Bifulco, director of broadcast. Production Company: Sticks+Stones Studios Jerry Brown, director; Marlon Staggs, executive producer; Ree Whitford, producer; Peter Mackay, DP. Editorial: Northern Lights Post David Gioiella, editor Postproduction: Nice Shoes Lez Rudge, colorist Music: Compound, New York Scott Pittinski, composer Audio: Sound Lounge Glenn Landrum, mixer.
Screenwork Type:Best Work
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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