David Lindsey Wade and Lyndon Wade of Back Alley Films directed this poignant spot depicting the self-destructive, drunk-driving penchant of several teenagers. Each teen strikes him or herself in the head with a glass bottle of alcohol. Agency is Esparza Advertising, Albuquerque.
Credits
Agency: Esparza Advertising, Albuquerque Adam Greenhood, creative director; Jesse Arneson, sr. designer; Jeremy “Spencer, sr. copywriter. Production Company: Back Alley Films David Lindsey Wade, Lyndon Wade (the Wade Brothers), directors; Michael Stine, DP.
Screenwork Type:Best Work
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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