What looks like a case of shoplifting turns into an exercise, literally, as security card and supposed thief get a workout from a mad dash chase through a department store.
Credits
Agency: Sukle Advertising & Design, Denver Andy Dutlinger, art director; Zac Spector, writer; Michon Schmidt, producer. Production Company: The Oil Factory, Beverly Hills Steve Burrows, director; Billy Poveda, exec producer; Jay Wakefield, head of production; Colin Moran, production supervisor; Sean Hobbs, line producer; Tom Marvel, DP. Postproduction: Company 3 Los Angeles Dave Hussey, colorist Sound Design: Rocky Mountain Recorders Paul Vastola, sound designer
Screenwork Type:Best Work
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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