Steve Harding-Hill of Aardman Animations directed this stop motion animation spot for agency Freud Communications, London, in which animal characters dispel myths about the disabled. For instance, we see a physically-challenged mouse in a playfully romantic relationship with an able-bodied elephant, underscoring that often a person with a disability isn’t coupled with another who’s disabled. “You can’t help who you fall in love with,” says the mouse.
Credits
Editorial: Aardman Animations Michael Percival, Dan Lincoln, Dan Williamson, editors. Postproduction: Rushes | London Carl Grinter, producer; Adrian Seery, telecine; Brad Le Riche, graphics; Matt Lawrence, After Effects artist; David Kidde, Marcus Wood, visual effects artists. Animation: Aardman Animations Steve Harding-Hill, director; Helen Argo, producer; Stephanie Owen, production manager; Sylvia Bennion, character and set designer; Chris Entwistle, model-making manager; Lee Tetzner, model-making team leader; Alexis Hoskins, Nigel Leach, Jonathan Tate, model-makers; Kitty Clay, art director; Kathryn Miller, Damian Neary, Jack Slade, set dressers/prop makers; Nick Herbert, puppet rigger; Chris Stock, track breakdown; Mark Chamberlain, DP; Guy Holme, Nathan Sales, sparks artists; Yago Alvarez, Dave Osmand, Chris Sadler, Inez Woldman, animators.
Screenwork Type:Best Work
O2 and VCCP’s faith Agency Scam The Scammers With AI Granny
With one in five Brits (22%) experiencing a fraud attempt every single week, telecommunications company O2 and VCCP London’s AI creative agency faith have launched what's billed as a first-of-its-kind campaign to fight back against scammers.
At the heart of the campaign is Daisy, a lifelike, state-of-the-art, Conversational AI character designed to speak with scammers and keep them on the phone for as long as possible so they have less time to try and scam real people.
The newest member of O2’s fraud prevention team, Daisy was created using a range of cutting-edge AI technology and is indistinguishable from a real person. Based on a real-life relative of a VCCP employee to ensure total believability, Daisy was built to play on scammers’ own stereotypical views that older people are easier targets for scams. While anyone can be a victim of a scam, criminal fraud gangs often target the elderly, so by leaning into scammers’ own biases, Daisy became the perfect scambaiter.
Phoney fraudsters--including many posing as some of the UK’s most trusted businesses--thought they’d got their hands on an easy target, but Daisy has been beating them at their own horrible game, answering scam calls and wasting scammers calls as part of an awareness campaign which exposes fraudsters tricks and tactics and offers top tips on how to avoid scammers.
Daisy is able to interact in real-time ensuring no suspicions are raised on the other end of the line, and has worked 24/7, and over the course of many hours of scam calls she’s told meandering stories of her family, talked at length about her passion for knitting and provided false personal information including made-up bank details.
O2 and faith worked with leading U.K. scambaiter Jim... Read More
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