Sammy Albis of Magnet Filmworks directed this spot in which it appears pedestrian after pedestrian is giving spare change to a homeless panhandler. But the camera reveals that instead they are affixing labels to his person such as “Bum,” “Junkie” and “Loser.” This PSA says that rather than label people, we should help them. Concept came from creative director Brian Hayes of Arnold Worldwide.
Credits
Agency: arnold | Boston Brian Hayes, creative director. Production Company: Magnet Filmworks Sammy Albis, director; Tom Woodrow, exec producer; Lorraine Newman, line producer; Ivan Jordana, DP. Postproduction: Cineworks Digital Studios, Inc. Matt Perrin, colorist Music: Asche & Spencer Music Audio: Outpost Audio Steve Johnston, mixer.
Screenwork Type:Best Work
Top Spot of the Week: Frédéric Planchon Directs “Play Has No Limits” For Sony PlayStation, adam&eveDDB
Directed by Frédéric Planchon of Academy Films for agency adam&eveDDB, this spot from Sony Interactive Entertainment for the PlayStation brand shows how much fun life can be when we take play seriously. The film takes you through an ordinary city as it transforms into play. From dustbins turning into basketball hoops and staircases converting into slides, PlayStation shows you that play is everywhere and in everything.
The action spotlights the joy and elation everyone can experience when they welcome PlayStation and a world of play into their lives.
Titled “PS5 | Play Has No Limits,” this film spotlights the joy and elation one can experience when they welcome PlayStation and a world of play into their life.
Framestore served as VFX/post studio.
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