Publicis, Toronto, conceptualized this spot in which a masked stalker is diverted from his intended victims by the sight of a Kia Soul SUV, which engrosses him from nightfall until daylight. The teaser piece drives traffic to the website peerintoasoul.ca.
Credits
Agency: Publicis, Toronto Duncan Bruce, creative director; Pat Pirisi, creative director/writer; Gary Holme, associate creative director/art director; Dale Harrison, producer. Editorial: Rooster, Toronto Mick Griffin, editor; Melissa Kahn, producer; Jeff Poremba, assistant editor. Music: RMW Music Guido Luciani, composer; Paul Sealey, sound designer; Ted Rosnick, music producer.
Screenwork Type:Best Work
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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