Animation featuring the artwork of noted illustrator Tim Tomkinson (known for his work for such publications as Rolling Stone) is deployed in TV spots that relate the stories and concerns of real customers of KeyBank, told in their own voices as captured in interviews with Starlee Kline of This American Life. Digital Kitchen served as the animation studio, collaborating with agency Cramer-Krasselt, Chicago.
Credits
Agency: Cramer-Krasselt Marshall Ross, chief creative officer; Dean Hachohen, group creative director; Andrew Meyer, creative director; Noel Ritter, art director; Pat Hanna, copywriter; Sergio Lopez, executive producer; Tammy Auel, producer.
Editorial: DIGITAL KITCHEN Andrew Maggio, editor. Audio: Another Country John Binder, Ben Keller, sound designers/mixers; Louis Rider, assistant; Tim Konn, producer. Animation: DIGITAL KITCHEN Anthony Vitagliano, creative director/animator; Erica Rangel, producer; Tim Tomkinson, illustrator.
and editor Andrew Maggio.
Screenwork Type:Best Work
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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