Geordie Stephens of Tool of North America directed this homage to beach party movies of yesteryear. But this :60 romp conveys a serious message in terms of beach littering and pollution. Agency is BBDO West.
Credits
Agency: BBDO West San Francisco Jim Lesser, Jon Soto, executive creative directors; Roz Romney, creative director/art director; Neil Levy, creative director/copywriter. Production Company: Tool of North America Geordie Stephens, director; Brian Latt, Jennifer Siegel, exec producers; Jeff Tanner, line producer; Ross Richardson, DP; Peter Benson, production designer. Editorial: The Whitehouse Dan Oberle, editor; Jeff Carter, assistant editor; Joni Wright, producer. Postproduction: Vendetta Post Shauna Prescott, online artist. Music: Human Audio: Lime Studios Joel Waters, mixer
Screenwork Type:Best Work
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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