A young boy is seated on a doctor’s examination table. A stethoscope is pressed against the lad’s bare chest as he inhales and exhales. The breaths take on a life of their own and soon deep, full-of-life breaths underscore and drive us from one slice of Hawaiian life to another.
Credits
Agency: Campbell-Ewald Deborah Karnowsky, executive creative director; Neville Anderson, associate creative director/copywriter; Mike Conboy, associate creative director/art director; John Haggerty, producer. Production Company: Aero Film Ken Arlidge, director/DP, Skip Short, executive producer. Production Partners, Honolulu Leroy Jenkins, production manager/producer. Editorial: Aero Film Barnett Kiel, editor. Postproduction: Method Siggy Ferstl, colorist Music: Nylon Studios Simon Lister, sound designer; Scott Langely, composer; Mark Beckhaus, music & audio producer. Audio: Nylon Studios Simon Lister, mixer
Screenwork Type:Best Work
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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