Jacobsbriere of Hello! directed this PSA which shows camouflaged soldiers–both men and women–emerge from otherwise desolate scenes, underscoring that war veterans can find an online community of vets via www.iava.org. IAVA and the Ad Council teamed on this PSA, which was conceived by Saatchi & Saatchi New York.
Credits
Agency: Saatchi & Saatchi/NY Gerry Graf, chief creative officer; Jason Musante, Josh Rubin, creative directors; Ethan Schmidt, copywriter; Kevin Li, art director; Peter Ostella, senior producer; Ryan Fitch, music producer. Editorial: The Now Corporation Jesse Reisner, editor; Nancy Finn, exec producer. Visual Effects: FLYfx
Screenwork Type:Best Work
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
Read MoreMySHOOT Profiles
Add A Comment