Aaron Ruell of Biscuit Filmworks directed this spot which introduces us to the various candidates to make your holiday gift recipients list. The ideal present: an Illinois lotto ticket. Agency is Energy BBDO, Chicago.
Credits
Agency: Energy BBDO Dan Fietsam, chief creative officer; Grant Tennison, creative group head; Jonathan Ozer, copywriter; Isabela Ferreira, art director; Brigette Whisnant, head of production; Pam Pietrowski, executive producer. Production Company: Biscuit Filmworks Aaron Ruell, director; Shawn Lacy, sr. exec producer; Holly Vega, exec producer; Tracy Broaddus, line producer; Bob Yeoman, DP. Editorial: The Whitehouse Matthew Wood, editor. Music: Spank! Music and Sound Desgin, Inc.
Screenwork Type:Best Work
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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