In this animation spot, a man calls into the Idaho Lottery office with a great idea for a TV commercial–only to have it shot down by the receptionist who answers the phone.
Agency: es/drake, Boise JoeQuatrone, Dennis Budell, creative directors; Lisa Hawkes, producer. Production Company: Acme Filmworks, Hollywood, Calif. Christopher Hinton, director/animator; Ron Diamond, executive producer; David Schmier, executive producer/East Coast; Pernille D’Avolio, senior producer; Michael O’Donnell, head of digital operations. Editorial: Acme Filmworks, Hollywood, Calif. Gheorge Khair, offline editor/post supervisor. Audio: North by Northwest Productions, Boise David Earnest, audio mixer/sound designer.
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Councilโs partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this โItโs Gotta Be Youโ PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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