A father is offering advice about safe sex to presumably his off-camera teenager. Ultimately, though, the camera reveals another family member is being talked to–but to now avail. It’s the man’s dog who is tirelessly humping his master’s leg.
Credits
Agency: Erwin-Penland, Inc. Andy Mendelsohn, executive creative director; Joe Gillman, group creative director; Jason Smith, Jason Locke, senior art directors; Karen Walker, copywriter. Production Company: Uber Content Dave Laden, director; Preston Lee, Phyllis Koenig, executive producers; Doug Chamberlain, DP. Editorial: Bikini Edit Avi Oron, editor; Gina Pagano, executive producer.
Screenwork Type:Best Work
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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