A woman refugee, now in New Zealand, sits on a couch openly discussing the domestic violence horrors she experienced back in her homeland. Seated on the other end of the couch and listening intently is another whom whom we assume is a journalist or perhaps a counselor. The camera then reveals that the other woman, her face battered and bruised, has too been abused, enduring the same domestic violence atrocities in her home country of New Zealand.
Production Company: The Sweet Shop Sam Holst, director; Lynnette Gordon, producer; Ian McCarroll, DP. Editorial: The Sweet Shop Tim Mauger, editor.
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Councilโs partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this โItโs Gotta Be Youโ PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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