The directing duo of Smith & Foulkes from animation studio Nexus teamed with Wieden+Kennedy, London. on this animated spot–akin to a cinematic poem–which brings to life a fantasy world through which we take an amazing trip, playing out the central premise that life is indeed unpredicatable. Fortunately, the Honda Jazz is a vehicle that can configure itself for whatever life has in store.
Credits
Agency: Wieden+Kennedy | London Sam Heath, Chris Groom, creative directors; James Guy, producer. Production Company: Nexus Productions, London Smith & Foulkes, directors; Chris O Reilly, executive creative director; Julia Parfitt, exec producer; Tracey Cooper, producer; Ben Cowell, CG supervisor Sound Design: Wave, London Aaron Reynolds, sound design. Animation: Nexus Productions, London Jo Bierton, production manager; Michael Greenwood, Mark Davies, Eoin Coughlan, Keith Ribbon, Alberto Lara, Stuart Doig, Reece Millidge, Antoine Bourruel, Welles Bussett, 3D animation; Ronald Kurniwan, concept artist; Blind Salida, Chris Martin, further design; Matt Clark, James Hardingham, Dan Crossland, Ben Merrick, Andrew Hickinbottom, Dara Cazamea, 3D modeling; Geoffroi Ridel, Florian Casper, matte painting; Michael Greenwood, Mark Davies, Matt Clark, Jay Harwood, Jerome Haupert, Richard Moss, Wayne Kresil, Anthony Arnoux, Ben Blundell, lighting and rendering; Ludovik Boden, Rodi Kaya, Michal Firkowsk
Screenwork Type:Best Work
Brady Corbet Makes Commercial Directing Debut With Bloomberg Media Campaign Out Of W+K NY
“The Contextualist,” the latest chapter in Bloomberg Media’s “Context Changes Everything” brand platform, debuts today (3/6), creatively distinguishing Bloomberg.com & the Bloomberg app subscription’s value for global business and government leaders. The new concept builds on the campaign’s foundation of context--the power of Bloomberg’s journalism to draw deft connections between its wealth of news, insights and data in every corner of the world.
Golden Globe and BAFTA-award winning filmmaker Brady Corbet (The Brutalist) directed three new spots for the campaign via magna studios in his debut helming brand commercials. This spot titled “The Price of Tea in China” takes a well-known and seemingly simple idiom and unpacks its complexity as an international business story in a 30-second journey. (The other two commercials are “Bird in the Hand” and “Rising Tides.” The “Context” campaign continues to be developed in collaboration agency Wieden+Kennedy New York.
“‘Context Changes Everything’ has become an important rallying point with consumers to remind them what’s unique about Bloomberg as we continue to double down on global news coverage for them,” said Julia Beizer, COO, Bloomberg Media. “‘The Contextualist’ moves the brand forward by personifying the prevailing ideas of intellect, curiosity and ambition. We’ve gained more than 100,000 subscribers in the time since we first launched the campaign in September 2023, and it remains an important driving element of our investment to continue growing and engaging subscribers in the years to come.”
“As my directorial debut in the world of advertisement, I’m proud of this work for Bloomberg and how it addresses the importance of... Read More
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