Kids trapped in punching bags are knocked around, illustrating the problem of bullying. Finally, human hands enter the picture and hold the punching bag, preventing its swaying back and forth so that the child trapped within can escape, ending the bullying cycle.
Credits
Agency: Mullen Brian Bronaugh, creative director; Ilona Segedy, associate creative director/copywriter; Vincent Vernet, associate creative director/art director; Lisa Airesman, producer. Production Company: Alturas Films Noble Jones, director/DP; Jeff Rohrer, executive producer; Joanna Shaw, producer. Editorial: Rival Editorial Adrienne Gits, editor; Sophie Kornburg, assistant editor; Bill Fortney, executive producer; Shada Shariatzadeh, producer. Postproduction: Company 3 Los Angeles Sean Coleman, colorist Vendetta Post, Santa Monica Crawford Reilly, online editor Audio: Lime Studios Loren Silber, mixer.
Screenwork Type:Best Work
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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