A succession of people from different walks of life is seen wearing pants that are several sizes too large. A traffic cop is using one hand to direct vehicles, the other to hold up his trousers. Others with oversized pants incluee fashion models, a TV weather girl, and guys with ballooning swimming trunks. A parting super puts all this into context; it reads, “Now your calls can be unrestricted too.”
Credits
Agency: G7, Warsaw Pavel Cieninski, Tomek Wocjciechowski, creatives; Piotr Owsianka, producer. Production Company: Produkcja, Warsaw Jamie Lane, director (repped by greatguns, London); Anna Emany, producer; Wit Dabal, DP. Postproduction: Laboratorium, Warsaw telecine Audio: Sniffy Dog, London Michael Blainey, composer/sound designer/audio mixer.
Screenwork Type:Best Work
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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