A patient in bed seems to actually be enjoying his hospital food–until he hears what’s going on in the next bed: Another patient being prepped for surgery accompanied by the buzzing of an electric shaver. Understandably our first patient has lost his appetite as we’re informed that Heart Hospital of New Mexico only has private rooms.
Credits
Editorial: 30 Second Street Clark Morris, editor. Postproduction: 30 Second Street Clark Morris, colorist. Audio: Mountain Road Recording Studios, Albuquerque Sid Friendly, audio post mixer/sound designer/composer.
Screenwork Type:Best Work
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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