The directorial duo Peter Martin directed this Getty Museum spot for M&C Saatchi in which people’s heads are replaced with works of art from the Getty collection. One man walks about the city with a Rembrandt painting as his head. The bottom line: the Getty stays with you.
Credits
Agency: M&C Saatchi, Los Angeles Martin Dix, creative director’ Ton Tapia, art director; Dennis DiSalvo, writer; Rebecca Silverstein, producer. Editorial: Lost Planet Patrick Griffin, editor. Visual Effects: Ring of Fire Jerry Spivack, creative director/VFX supervisor; John Myers exec producer; Casey Conroy, Justin Beaupre, producers; Steve Tiseo, Candace Naiikura, associate producers; Kyle Gray, Chris Reilly, compositors; John Ciampa, Shelly Dutcher, online artists.
Screenwork Type:Best Work
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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