Greg Bell of Epoch Films directed this offbeat spot in which a man is informed via a message written in lipstick on a mirror in his house that his wife is leaving him to marry next door neighbor Ed. The soon to be single guy is unperturbed. Why? He has a stress-free mortgage. Agency is TDA in Boulder, Colorado.
Credits
Agency: TDA Advertising & Design, Boulder, Colo. Haley Garyet, Austin O�Connor, art directors/copywriters; Jonathan Schoenberg, Thomas Dooley, creative directors; Susan Fisher, producer. Production Company: Epoch Films, LA Office Greg Bell, director, Eric Treml, DP; John Duffin, exec producer; Candace Tomark, producer. Editorial: Cosmo Street Katz, editor; Zoe Mougin, assistant editor; Yvette Cobarrubias, exec producer; Caitlin Rocklen, producer. Postproduction: Company 3 Los Angeles Mike Pethel, colorist; Rhubie Jovanov, exec producer; Matt Moran, producer.
Screenwork Type:Best Work
ServiceNow, BBDO NY, Director Matt Aselton Connect Corners and Workers Via AI
Idris Elba returns as ServiceNow’s brand ambassador and evangelist CEO in this campaign from BBDO New York positioning the platform as providing a single solution that delivers AI to people across every corner of a company.
Directed by Matt Aselton of Arts & Sciences, the campaign includes this spot titled “Connecting Corners” in which Elba--accompanied by a skeptical sidekick--walks through a company, pointing out how AI is helping everyone work better, together.
Elba continues to prove he’s not just a spokesperson, but a true partner, with plans to integrate ServiceNow products across his own companies and partnering with ServiceNow to take on a project that’s near and dear to his heart — bringing Sherbro Island off the coast of Sierra Leone into the 21st Century by creating sustainable energy and clean water resources.
Jim Lesser, chief brand officer of ServiceNow, said, “In this campaign, Idris Elba knows that ServiceNow is the secret sauce to transforming business. We wanted to show how our platform makes AI agents work across every corner of business, solving problems, boosting productivity, and bringing everything together.”
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