Greg Bell of Epoch Films directed this spot which shows that even oblivious people in the midst of dumb, inexplicable, even dangerous behavior realize that checking should be free. Agency is TDA_Boulder. Editor was Katz of Cosmo Street.
Credits
Agency: TDA Advertising & Design, Boulder, Colo. Jonathan Schoenberg, Thomas Dooley, creative directors; Jeremy Seibold, associate creative director/copywriter; Barrett Brynestad, art director; Susan Fisher, producer. Production Company: Epoch Films, LA Office,Company 3 New York Greg Bell, director; John Duffin, exec producer; Candace Tomarken, line producer; Peter Donahue, DP.,Mike Pethel, colorist; Matt Moran, producer; Rhubie Jovanov, exec producer. Editorial: Cosmo Street Katz, editor; Zoe Mougin, assistant editor. Audio: Beacon Street Studios Paul Hurtubise, mixer/sound designer; Caitlin Rocklen, producer.
Screenwork Type:Best Work
Director Zack Seckler Shares Secret Password, Gets Us Into The Dollar Shave Club
How do you top one of the most viral brand videos ever made? Spoiler alert: you can’t. But when Dollar Shave Club tapped Zack Seckler to direct a new campaign to revive the absurdist humor of its iconic launch video, he knew he had a rare opportunity to create something special.
The brief was simple: introduce the concept of a physical “Club” that people would love to join while showcasing Dollar Shave Club’s products and embracing the weird. From script to direction and post, Seckler--an alum of SHOOT’s 2021 New Directors Showcase--was invited to help sculpt that vision.
The result is this “Welcome to the Club” spot which invites us to join a unique, seemingly exclusive but in reality an accessible and affordable fraternity of Dollar Shave Club members. But you need to know the password or more accurately, the two-word phrase--"shave money."
“The Club” campaign brings the brand back to its humorous roots, reflecting a new chapter after being acquired by Nexus Capital Management from Unilever in late 2023. The work takes Dollar Shave Club back to its disruptive beginnings and what made the brand a viral sensation from its inception in 2011.
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