Brendan Hearne directed this spot via @radical.media in which a banking exec denies that his financial institution is involved in cloning money. The only problem is that he himself has been cloned. And by the way, as he’s making his spokesperson testimonial, he’s holding a two-headed sheep.
Credits
Agency: TDA Advertising & Design, Boulder, Colo. Jonathan Schoenberg, partner/creative director; Thomas Dooley, creative director; Joe Nafziger, copywriter; Neal Desai, art director; Susan Fisher, producer. Production Company: @radical.media Brendan Hearne, director; Frank Scherma, Jim Bouvet, Gregg Carlesimo, exec producers; Cathy Dunn, head of production; Diane Castrup, producer; Taylor Steadman, prdouction supervisor; David Wilson, DP; Phil Elins, assistant director. Editorial: The Whitehouse Heidi Black, editor; Joni Wright, senior producer; Brian May, assistant editor. Visual Effects: Framestore NY Raul Ortego, Flame artist; Eric Rosenfeld, VFX shoot supervisor; James Razzall, exec producer; Sabrina Tenore, VFX assistant. Audio: Outpost Audio Dan Flosdorf, engineer.
Screenwork Type:Best Work
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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