Aleysa Young of Partners Film Inc., Toronto, directed this 1950s training film-style spot for agency John St., Toronto. The tongue-in-cheek goal: To bring breast awareness back to the office. An inept boss tries to do just that by saying the wrong thing at the wrong time to his busty secretary, all the while just trying to ask her where he can get a t-shirt like the one she’s wearing promoting breast cancer awareness. Finally, with the help of the training film narrator, the boss properly asks without getting slapped.
Credits
Editorial: School Editing Ryan Hunt, editor.
Screenwork Type:Best Work
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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