Flies buzz about a woman in an office. Co-workers look both annoyed and puzzled at the sight. Supers appear to suggest a solution: “Full of it. Get it out,” followed by a logo for local Italian store Erboristera della Piazzella and its Natural Laxative Tea.
Agency: Special Team, Milan and New York Pasquale Diafera, creative director; Veronica Diaferia, producer. Production Company: Bedeschi Film, Milan Gigi Piola, director; Giovanni Bedeschi, executive producer; Federico Salvi, producer; Giancarlo Lodi, DP. Visual Effects: RIZZI, Milan Patrizio Rizzi, visual effects artist.
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Councilโs partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this โItโs Gotta Be Youโ PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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