White plastic trash bags tied to subway grates on a Manhattan sidewalk come to life when the underground train passes. Air rushes up through the grates to inflate the bags which take the form of a mother polar bear and her cub. Soon the train is gone and the “creatures” deflate and return to being eyesore trash bags. A series of parting supers (against a black background) then promote riding on the subway. They read: “Help Save The Planet”/”Ride, Don’t Drive”/fightglobalwarming.com.
Credits
Agency: Ogilvy & Mather Chris Wall, vice chairman, creative; Chris Mitton, Terry Finley, group creative directors; Dustin Duke, senior art director; Jon Wagner, senior copywriter; Carrie Simon, producer.
Production Company: Biscuit Filmworks Tim Godsall, director; Shawn Lacy, senior executive producer; Holly Vega, executive producer; Jon Messner, line producer; Bryan Newman, DP. Editorial: Lost Planet Geoff Hounsell, editor.
Screenwork Type:Best Work
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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