Aleysa Young of Partners’ Film, Toronto, directed this spot depicting a game show in which a female contestant tries to pick from a table full of cosmetics the one that doesn’t contain toxins. Turns out it’s a rigged game as every product shown has dangerous ingredients. Agency is Open, Toronto.
Credits
Production Company: The Partners� Film Company Aleysa Young, director; Aerin Barnes, exec producer; Ray Dumas, DP; Shannon Brand, line producer/production manager; Amalie Bruun, line producer; Eric Kaskens, assistant director; Alan Fellows, set designer. Editorial: Panic & Bob, Toronto Matthew Kett, editor; Jason Cook, assistant editor; Sam McLaren, exec producer; Andrew Hobbs, online artist; Bobbi Dedman, online producer. Postproduction: Notch Jason Zukowski, colorist. Music: RMW Music Ted Rosnick, producer/track director; Vlad Nickolic, sound design; Dustin Anstey, engineer.
Screenwork Type:Best Work
Director Zack Seckler Shares Secret Password, Gets Us Into The Dollar Shave Club
How do you top one of the most viral brand videos ever made? Spoiler alert: you can’t. But when Dollar Shave Club tapped Zack Seckler to direct a new campaign to revive the absurdist humor of its iconic launch video, he knew he had a rare opportunity to create something special.
The brief was simple: introduce the concept of a physical “Club” that people would love to join while showcasing Dollar Shave Club’s products and embracing the weird. From script to direction and post, Seckler--an alum of SHOOT’s 2021 New Directors Showcase--was invited to help sculpt that vision.
The result is this “Welcome to the Club” spot which invites us to join a unique, seemingly exclusive but in reality an accessible and affordable fraternity of Dollar Shave Club members. But you need to know the password or more accurately, the two-word phrase--"shave money."
“The Club” campaign brings the brand back to its humorous roots, reflecting a new chapter after being acquired by Nexus Capital Management from Unilever in late 2023. The work takes Dollar Shave Club back to its disruptive beginnings and what made the brand a viral sensation from its inception in 2011.
Read MoreMySHOOT Profiles
Add A Comment